Michael Marckx

Michael Marckx is a global leader, brand strategist, TEDx Speaker and an event, media and storytelling expert in the outdoor and sports worlds. A former amateur world champion and US National team member, Marckx has enjoyed being an athlete in several sports. A Category 1 bicycle racer, he is also an avid surfer and musician.

Currently, Marckx is a Vice President with Nixon and Global General Manager of the Adidas watch business. Before Nixon, he was the CDO of Creative Disruption, an agency with a focus on helping organizations creatively disrupt the status quo through the prism of organizational, branding, marketing, event or culture based initiatives. Clients included Billabong, LifeWalker, Marijuana International Corporation, Rouleur Brewing Co., White Fence Brewing, Bob Haro Designs, Factor Bicycles, PHIVE Bar and many others. During this time he was also an EIR and at CSUSM and a frequent keynote speaker and lecturer at Grad Schools and conferences around the country.

Prior to running Creative Disruption and teaching, Marckx served as president/CEO of SPY Inc., a publicly traded company based in San Diego he was hired to turnaround.  The company enjoyed 14 quarters in a row of year over year growth during his tenure. He has also served on the Board of Directors for the Surfrider Foundation, including four years as Chairman of the Board. A frequent lecturer on Marketing, Branding and Culture, he enjoys sharing about the pitfalls of running a brand while offering ideas on the creation of success. He serves various board and advisory capacities for SUPERbrand, Xology, Monuments of Cycling, Monster Media Racing, Surf Shop Box, Leucadia 101, the San Diego Sports Innovators and other businesses. He is also the creator of the Canyon Belgian Waffle Ride, the most unique cycling event in the US.

Prior to joining SPY, Marckx spent his entire career in the action sports world in myriad leadership roles for companies like Globe International, Ocean Pacific (Op) Broadband Interactive Group (BIG), Primedia, Action Sports Retailer and Outdoor Retailer.

Michael Marckx is a global leader, brand strategist, TEDx Speaker and an event, media and storytelling expert in the outdoor and sports worlds. A former amateur world champion and US National team member, Marckx has enjoyed being an athlete in several sports. A Category 1 bicycle racer, he is also an avid surfer and musician.

Currently, Marckx is a Vice President with Nixon and Global General Manager of the Adidas watch business. Before Nixon, he was the CDO of Creative Disruption, an agency with a focus on helping organizations creatively disrupt the status quo through the prism of organizational, branding, marketing, event or culture based initiatives. Clients included Billabong, LifeWalker, Marijuana International Corporation, Rouleur Brewing Co., White Fence Brewing, Bob Haro Designs, Factor Bicycles, PHIVE Bar and many others. During this time he was also an EIR and at CSUSM and a frequent keynote speaker and lecturer at Grad Schools and conferences around the country.

Prior to running Creative Disruption and teaching, Marckx served as president/CEO of SPY Inc., a publicly traded company based in San Diego he was hired to turnaround.  The company enjoyed 14 quarters in a row of year over year growth during his tenure. He has also served on the Board of Directors for the Surfrider Foundation, including four years as Chairman of the Board. A frequent lecturer on Marketing, Branding and Culture, he enjoys sharing about the pitfalls of running a brand while offering ideas on the creation of success. He serves various board and advisory capacities for SUPERbrand, Xology, Monuments of Cycling, Monster Media Racing, Surf Shop Box, Leucadia 101, the San Diego Sports Innovators and other businesses. He is also the creator of the Canyon Belgian Waffle Ride, the most unique cycling event in the US.

Prior to joining SPY, Marckx spent his entire career in the action sports world in myriad leadership roles for companies like Globe International, Ocean Pacific (Op) Broadband Interactive Group (BIG), Primedia, Action Sports Retailer and Outdoor Retailer.

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